Son Amass
Visual Identity
Photography
Alcúdia, 2024
Every October, my closest family and I gather to harvest olives at our home in Alcúdia, Mallorca. The process is entirely manual: hands, nets, and ladders. Over a few days, we work together under the soft autumn light, surrounded by slowly changing landscapes and the gentle rhythm of the land. More than a harvest, it is a shared time—a gesture repeated year after year.
Design rooted in land
The visual identity comes directly from the olive grove. I captured textures from the trees—the bark, branches, and leaves—and transferred them onto paper using ink. The resulting marks, organic and imperfect, became the foundation for the label, bringing the landscape itself into the packaging. The process is hands-on, direct, and honest, just like what it represents.
Son Amass is a superior extra virgin olive oil, obtained solely by mechanical means and protected by the “Oli de Mallorca” Denomination of Origin. Beyond the product, this project is about origin, time, and way of doing. From harvest to print, every decision was taken with care and intention, resulting in something that feels personal and almost domestic.
